Liftoff supports the macros below for passing data through your tracking URLs to your measurement partner. Add them to the click and impression URLs in your campaign's tracking settings using the format ${MACRO_NAME}, including the dollar sign and braces.
| Macro | Description |
| ${TRACKING_TOKEN} | Click ID |
| ${IDFA} | iOS advertising ID |
| ${IDFA_SHA1} | Hashed IDFA |
| ${GOOGLE_AID} | Android advertising ID |
| ${GOOGLE_AID_SHA1} | Hashed Google AID |
| ${DEVICE_ID_OR_HASHED} | Generic device ID |
| ${CREATIVE_NAME} | Creative name |
| ${CREATIVE_SIZE} | Creative width x height e.g. 320x50 |
| ${CREATIVE_WIDTH} | e.g. 320 |
| ${CREATIVE_HEIGHT} | e.g. 50 |
| ${CREATIVE_EXTERNAL_ID} | Externally shareable creative ID |
| ${USER_AD_TYPE} | video, banner, native, or interstitial |
| ${IS_INTERSTITIAL_AD_SLOT} | Whether the ad slot can support our interstitial creatives |
| ${APP_ID} | Source app ID |
| ${APP_NAME} | Source app name |
| ${APP_PUBLISHER_ID} | Source app publisher ID |
| ${COUNTRY_THREE_LETTER} | e.g., CAN |
| ${COUNTRY_TWO_LETTER} | e.g., CA |
| ${CAMPAIGN_NAME} | Campaign name |
| ${CAMPAIGN_EXTERNAL_ID} | Campaign external id |
| ${CAMPAIGN_PARAM1} | Arbitrary campaign parameter, up to index 10 |
| ${CREATIVE_PARAM1} | Arbitrary creative parameter, up to index 10 |
| ${UNIX_TIME} | Click time |
| ${CITY} | City name (only if city targeting) |
| ${DEVICE_IP} | Device IP |
| ${DEVICE_FAMILY} | IPhone, IPad, Mobile or Tablet |
| ${DEVICE_LANGUAGE} | Device language |
| ${DEVICE_MODEL} | Device model name, e.g. "iPhone 7 Plus" |
| ${DEVICE_OS_VERSION} | Device OS version, e.g. "7.3.5" |
| ${DEVICE_USER_AGENT} | User agent header of requesting device |
| ${EXTERNAL_ID} | An external-facing ID for the destination app, used most often in S2S integrations. |
| ${SKAN_VERSION} | The SKAdNetwork version supported by the source app (e.g. "2.0"). |
| ${VAST_ENDSCREEN_TYPE} | The type of endscreen shown after the vast video finishes. (i.e "html", "static", "iframe", or "multiple"). |
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