Liftoff supports a range of ad formats, from banners and native ads to full-screen video and interactive experiences. Select any format below to preview a live example, and refer to Creative Guidelines for asset specifications before uploading.
| Ad format | Ad slot sizes | Description | Ad examples | |
|---|---|---|---|---|
| Non-full screen | HTML banner | 320x50, 728x90 | Static or lightweight animated HTML ads displayed within in-app banner placements. They are designed for efficient delivery and broad reach, and are commonly used for retargeting and always-on user acquisition campaigns. | HTML Banner |
| HTML MREC | 300x250 | Medium Rectangle (MREC) ads displayed within in-app placements or content feeds, available as static images, animated HTML, or video (VAST). They appear mid-scroll or within app content to balance visibility with a non-intrusive user experience. | HTML MREC | |
| Native | 1200x627 | Feed-integrated ads designed to match the publisher’s app UI and environment; uses publisher-defined elements such as app title, image, description, and call-to-action (CTA). The most common native ad formats are in-feed, paid search, recommendation widgets, and promoted listings. They can be served as both static and video natives. | Native Image | |
| Full screen | HTML interstitial | 320x480, 480x320, 768x1024, 1024x768 | Full-screen HTML ad experiences shown during app content transitions, e.g., level completion, or attached as an endcard to videos. They are designed for high visibility and immersive engagement, and are available as static, animated, or playable formats. | HTML Banner |
| VAST (video) | 320x480, 480x320, 768x1024, 1024x768, 300x250 (MREC) | Video ads delivered using VAST (Video Ad Serving Template), supporting externally hosted video creatives up to 180 seconds. VAST creatives typically include an end card; when one is not provided, an auto-generated end card is applied on supported placements. Commonly used across full-screen and in-line video placements. | VAST | |
| Liftoff Exclusive Ads (LXA) | 320x480, 480x320, 768x1024, 1024x768 | A high-impact, full-screen ad format available exclusively on the Vungle Exchange. LXA supports flexible, modular creative experiences that allow multiple content components—such as video and playable elements—to be assembled within a single ad flow. This modular approach with other configurable elements provide users with unique ad experiences. | Playable-to-Video Ad | |
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