Creative Features

Creative Features are optional enhancements that can be layered onto supported ad formats to extend functionality or enhance the user experience. Availability may vary by format, platform, and publisher support. These features are designed to streamline installation flows and create a more interactive ad experience.

StoreKit Overlay (SKO)

• An iOS feature that displays a compact App Store overlay within the ad experience. Users can initiate app installation without being redirected to a full-screen App Store page, allowing the ad experience to continue within the publisher app.

StoreKit Product View (SKPV)

• An iOS feature that opens a full-screen App Store product page within the publisher app, enabling users to view app details and complete installation directly within the ad experience. SKPV can be triggered from video, playable, or multi-page ad experiences, depending on format configuration. Availability depends on placement configuration and device compatibility.

Google Inline Installer (GII)

• An Android feature that surfaces a Play Store card alongside the ad’s video or endcard, enabling users to view app details and initiate installation directly within the publisher app. GII can be triggered from video, playable, or multi-page ad experiences, depending on format configuration. Availability depends on placement configuration and device compatibility.

Triple-Page (3P)

• A sequential ad experience consisting of a video followed by two end cards, creating three distinct opportunities for engagement. A typical flow includes a clickable video, followed by a playable or interactive end card, and concludes with a static final end card. StoreKit features (where supported) may be integrated at configurable transition points within the experience.